I remember vividly the first time I tried an eyeshadow primer, as a girl with oily lids it was a real revolution for me. At last shadows would last all day without creasing. Today I'm going to review this primer by Too Faced, does it do the job?

The first primer I ever tried was the Urban Decay Primer Potion, it worked wonders and lasted ages. After that I tried the primer by NARS, you can read my opinion on it here: NARS Pro Prime Smudge Proof Eyeshadow Primer review.

Once I ran out of that primer I decided to try the Too Faced Shadow Insurance, which happens to be the cheapest of the three.

Packaging

I have to say that the packaging is a little infantile to me. I'm not massively into Too Faced's packaging, I think it works better on teenagers, but that doesn't really matter to me as long as the product is good.

The primer comes in a tube with a lid and you squeeze out the amount you need. The problem with this system is that sometimes more than I need comes out, but on the other hand the good thing is that you don't touch the product inside as it doesn't have a wand like the other two so it's cleaner.

You can also use up the product much better, as the other two waste a lot. This one you can squeeze up to the very last bit and if needed you can cut it open. That isn't that easy with the Urban Decay and NARS primer.

Formula and Finish

This primer is thin and cream coloured, it has a liquid to powder consistency and disappears on the skin once it's spread out. It won't cover any imperfections or veins unfortunately.

It is formulated without parabens, sulfates, phthalates, petrochemicals and synthetic fragrances and dyes. It does have silicones though, which give it that smooth effect.

I have noticed that the primer tends to separate, specially if you don't use it every day. It's a little annoying because sometimes you'll just get a transparent watery liquid when you squeeze. That's why it's important to massage the tube a little before you use it.

Use and Effect

The Shadow Insurance is supposed to be a primer for eyelids which you apply before the eyeshadows. It will help reduce fading and creasing of the eyeshadow if you have oily eyelids, and it also makes the colours look more vibrant.

A little goes a long way as it's quite oily and runny in consistency and it spreads very well. You will only need a small dot for each eyelid and you can use it with powder or cream eyeshadows.

It definitely reduces creasing and fading as promised, and also makes the shadows look more vibrant than without the primer. I do feel however that the more expensive primers make the shadows look even more vibrant.

Overall

I have to say that even though it isn't the best performing of the three primers I've tried, it is easy to use and does the job, for less than the other two.

The primer lasted me many many months and I was able to get to the very last drop easily, whereas the NARS primer was quite disappointing as it seemed very wasteful and pricey.

If you have oily eyelids and want to try a primer you really can't go wrong with any of the three, but this one is a little cheaper!

I have now purchased the Urban Decay Primer potion so soon I can review that one too!

Do you use a primer daily?